Mark Dienger
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Info
- SummaryI'm a music, art and popular culture addict passionate about product development and social media. With over a decade of my career invested in the entertainment industry, I have strategized and executed dozens of complete online solutions for top artists and brands. I adore metrics and love to use it to show off my success. My track record shows my keen eye for upcoming trends and know-how to get in front of the curve rather than follow the pack.Specialties: Building innovative products, developing SMO strategies and translating them into web traffic, brand-building, word-of-mouth marketing, community management particularly on, Facebook and Twitter, fan outreach and activation, ethics and transparency in online marketing, social media, Web 2.0, and account management. High level experience with social media applications including Twitter, Facebook, MySpace, Digg, Last.fm, FriendFeed, Delicious, Flickr, Youtube, Ustream, Foursquare, and others.Experience
- Apr 2009 - PresentProduct Manager / Disney ABC Television GroupDay-to-day digital media oversight, communication, and creative programming strategy for products on ABC.com.
• Evolve show-related initiatives, features, content, and sales sponsorships through their production lifecycles using market analysis, competitive tracking, traffic metrics, and general industry awareness.
• Responsible for all product documentation including product roadmap, product requirements, project initiation forms, wireframes, and technical specifications.
• Interact with business stakeholders, studio executives, show music supervisors, labels, internal resources, and external partners to ensure products met all required business goals.
Product highlights:
• 2010 fall season website to support ABC’s new shows revealed at the network’s upfront presentation.
• Laugh On landing page to promote ABC comedies, and Laugh On brand.
• ABC Music Lounge, the hub of music on ABC.com, which resulted in a substantial cost savings.
• Digital media strategy for ABC’s media sponsorship of the 2010 Lilith Tour.
• Social media platforms: content aggregation, social optimization, and blogs. - Nov 2006 - Nov 2008Director of Digital Services / Live Nation Artists (FKA: Signatures Network),Producer for official artists’ websites, fan communities, and ecommerce stores. Artists included Tom Petty, KISS, Robin Williams, Def Leppard, Ringo Starr, John Mellencamp, Alice Cooper and Traveling Wilburys.
• Oversaw website production from conception to launch; created budgets, functional specifications, annotative wireframes, architected user interfaces and administered resource outsourcing.
• Designed marketing campaigns, which utilized micro-sites, targeted emails, banner ads, paid search, SEO and social media.
• Initiated company-wide social media strategy to leverage artists’ presence on Myspace, Facebook and iLike.
• Analyzed monthly web statistics using Google Analytics.
• Managed day-to-day client expectations. - Jun 2002 - Dec 2006Founder / On The Mark EntertainmentMusic Industry website consultant and talent management.
• Led redesigns for official artists’ websites, which included TomPetty.com, Madonna.com, FleetwoodMac.com and BillyIdol.com.
• Researched, compiled and maintained all content (i.e. news copy, artwork, audio, video and downloads) on a daily basis.
• Served as a liaison between clients (e.g. Deep Dish, Richard Vission, Deepsky and Bill Hamel), record labels, tour agents and publishing companies.
• Developed strategic marketing plans to promote clients’ releases and tours.
• Negotiated all contractual obligations and ensured fulfillment.
• Licensed artist material for film, TV and video games.
• Solicited record labels for artist remixes for Madonna, Britney Spears, Depeche Mode, The Killers, David Bowie, New Order, Brandy and Seal.
• Secured client product endorsements. - Dec 2000 - Aug 2002Manager / Caliente EntertainmentDay-to-day contact for various clients such as Ali G aka Sacha Baron Cohen, Ice T, Paul Oakenfold and Cream Records (U.K.).
• Negotiated appearance fees, movie deals and live performances.
• Coordinated publicity, schedule, video, movie / TV shoots and recording sessions.
• Served as the U.S. liaison between Kinetic records and the U.K. label (Cream) developed marketing plans, A&R, planned radio promotions and directed the art department.
• Nominated artists and songs for Cream compilations and guided the label in licensing and contract parameters.
• Managed content for clients' websites.
Education-
1994 - 1998North Central CollegeBachelor of Arts, Business Administration in Marketing
Additional Information-
Websites:
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Tweets
- Ice-T, Talking Heads, Clive Davis Honor Billboard Icon Seymour Stein: http://t.co/fZVvoAf3
- I will consider it a victory if I get 5 of 15 right. See my Super Bowl predictions: http://t.co/Qf2jXkXk #SB2012
- Jan 30, 12 from web Reply, Retweet, Favorite
- If you want to know what I care about most, look at my @MirrorDotMe Reflection #mirrorme http://t.co/MHlvoSUy
- I can see for miles and miles... http://t.co/rPWis3UG
- Just posted a photo @ Venice Beach Skate Park http://t.co/YvuGUji7
- I'm at Venice Beach (Venice Beach, along the Pacific Ocean, Venice) w/ 18 others [pic]: http://t.co/KNbvNesO
- Change for apps @ Ralphs http://t.co/jsCdWzni
- Perfect sunny afternoon ♫ "Ping Pong (2006 Remastered)" by Stereolab (from Los Angeles) http://t.co/qbRyhrec [pic]
- My Top 3 #lastfm Artists: The Jimi Hendrix Experience (15), Jeff The Brotherhood (10) & Girls (8) http://t.co/LnuK6nVR
- The Oscars go social with Shira Lazar’s ‘What’s Trending’ http://t.co/5p1g9HAR via @lostremote
- I just ousted Jeremy B. as the mayor of Rudy's Barbershop on @foursquare! http://t.co/C7OO1ssv
- I'm surprised to see KAWS do an homage or tongue in cheek reference of the Walt Disney "Partners" statue: http://t.co/uM7wOpU0
- Looking for Pandora like features to use with #Spotify? Check out SpotON Radio: http://t.co/kfdNBaNU
- Needed @ Disney ABC Television Group http://t.co/IT8JBStx
- High five to all my LA homies! #weatherbrag http://t.co/hQdFNezX
- Man, @zappos customer service FTW!Jan 25, 12 from web Reply, Retweet, Favorite
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Recent Tracks
- Sonic Reducer by Dead Boys
- Jayou by Jurassic 5
- Peachfuzz by KMD
- History Lesson Part 2 by Minutemen
- Bad Kids by Black Lips
- Cover Your Tracks by Young Galaxy
- Out of Vogue by The Middle Class
- It's Clobberin' Time by Sick Of It All
- Methods by Charizma & Peanut Butter Wolf
- Peachfuzz by KMD
The Black KeysGirlsStephen Malkmus and the JicksToro Y MoiCerebral BallzyThe DrumsA.A. BondyPixiesReal EstateYuckUnknown Mortal OrchestraThe Twilight SingersTV On The RadioKurt VileCultsNeutral Milk HotelGuided By VoicesThe Stone RosesYouth LagoonRefusedAtlas SoundRadioheadJay-ZSurfer BloodRamonesThe KillsThe HorrorsPhantogramBass Drum of DeathFriendsM83The Brian Jonestown MassacreThe CrampsDevoEMABoom BipJeff The BrotherhoodThe Jimi Hendrix ExperienceMocean WorkerLos Campesinos!David BowieGeneration XWashed OutGang StarrAshtar CommandDum Dum GirlsPlastic BertrandWU LYFDeerhunterBear Hands- Honey Bunny by Girls24 plays
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- Midnight City by M8313 plays
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- 17 by Youth Lagoon11 plays
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- Peso by A$AP Rocky10 plays
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