Mark Dienger
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Info
- Summary
I'm a music, art and popular culture addict passionate about product development and social media. With over a decade of my career invested in the entertainment industry, I have strategized and executed dozens of complete online solutions for top artists and brands. I adore metrics and love to use it to show off my success. My track record shows my keen eye for upcoming trends and know-how to get in front of the curve rather than follow the pack.
Specialties: Building innovative products, developing SMO strategies and translating them into web traffic, brand-building, word-of-mouth marketing, community management particularly on, Facebook and Twitter, fan outreach and activation, ethics and transparency in online marketing, social media, Web 2.0, and account management. High level experience with social media applications including Twitter, Facebook, MySpace, Digg, Last.fm, FriendFeed, Delicious, Flickr, Youtube, Ustream, Foursquare, and others.Experience- Apr 2009 - PresentProduct Manager / Disney ABC Television Group
Day-to-day digital media oversight, communication, and creative programming strategy for products on ABC.com.
• Evolve show-related initiatives, features, content, and sales sponsorships through their production lifecycles using market analysis, competitive tracking, traffic metrics, and general industry awareness.
• Responsible for all product documentation including product roadmap, product requirements, project initiation forms, wireframes, and technical specifications.
• Interact with business stakeholders, studio executives, show music supervisors, labels, internal resources, and external partners to ensure products met all required business goals.Product highlights:
• 2010 fall season website to support ABC’s new shows revealed at the network’s upfront presentation.
• Laugh On landing page to promote ABC comedies, and Laugh On brand.
• ABC Music Lounge, the hub of music on ABC.com, which resulted in a substantial cost savings.
• Digital media strategy for ABC’s media sponsorship of the 2010 Lilith Tour.
• Social media platforms: content aggregation, social optimization, and blogs. - Nov 2006 - Nov 2008Director of Digital Services / Live Nation Artists (FKA: Signatures Network),
Producer for official artists’ websites, fan communities, and ecommerce stores. Artists included Tom Petty, KISS, Robin Williams, Def Leppard, Ringo Starr, John Mellencamp, Alice Cooper and Traveling Wilburys.
• Oversaw website production from conception to launch; created budgets, functional specifications, annotative wireframes, architected user interfaces and administered resource outsourcing.
• Designed marketing campaigns, which utilized micro-sites, targeted emails, banner ads, paid search, SEO and social media.
• Initiated company-wide social media strategy to leverage artists’ presence on Myspace, Facebook and iLike.
• Analyzed monthly web statistics using Google Analytics.
• Managed day-to-day client expectations. - Jun 2002 - Dec 2006Founder / On The Mark Entertainment
Music Industry website consultant and talent management.
• Led redesigns for official artists’ websites, which included TomPetty.com, Madonna.com, FleetwoodMac.com and BillyIdol.com.
• Researched, compiled and maintained all content (i.e. news copy, artwork, audio, video and downloads) on a daily basis.
• Served as a liaison between clients (e.g. Deep Dish, Richard Vission, Deepsky and Bill Hamel), record labels, tour agents and publishing companies.
• Developed strategic marketing plans to promote clients’ releases and tours.
• Negotiated all contractual obligations and ensured fulfillment.
• Licensed artist material for film, TV and video games.
• Solicited record labels for artist remixes for Madonna, Britney Spears, Depeche Mode, The Killers, David Bowie, New Order, Brandy and Seal.
• Secured client product endorsements. - Dec 2000 - Aug 2002Manager / Caliente Entertainment
Day-to-day contact for various clients such as Ali G aka Sacha Baron Cohen, Ice T, Paul Oakenfold and Cream Records (U.K.).
• Negotiated appearance fees, movie deals and live performances.
• Coordinated publicity, schedule, video, movie / TV shoots and recording sessions.
• Served as the U.S. liaison between Kinetic records and the U.K. label (Cream) developed marketing plans, A&R, planned radio promotions and directed the art department.
• Nominated artists and songs for Cream compilations and guided the label in licensing and contract parameters.
• Managed content for clients' websites.
Education-
1994 - 1998North Central CollegeBachelor of Arts, Business Administration in Marketing
Additional Information-
Websites:
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Tweets
- Watch The Afghan Whigs live now from San Miguel. Oh, and they sound pretty fantastic: http://t.co/OmCxwK0P
- Jumping on the #Kings bandwagon (@ Smoke House Restaurant) https://t.co/UkitHrmc
- The Official Video for El-P's new track "The Full Retard": http://t.co/AviRcfpJ can't wait for this album.
- Shepard Fairey x Glen E. Friedman "R.I.P MCA" New Billboard In Los Angeles http://t.co/TopRECSf
- The No Church In The Wild video is pretty dope: http://t.co/TBwcNsqc I have to admit WTT has really grown on me over time.
- People meeting people IRL “@vickistep: Nice running into @markdienger and @andysternberg at Dry Tour!”
- Congrats on the opening!! Location location location (@ Dry Tour) http://t.co/4B5dNqrv
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Recent Tracks
- Life's A Beach by Django Django
- Storm by Django Django
- Wor by Django Django
- love's dart by Django Django
- Hand of Man by Django Django
- Zumm Zumm by Django Django
- Waveforms by Django Django
- Firewater by Django Django
- Default by Django Django
- hail bop by Django Django
RadioheadPavementThe BeatlesSpoonBeastie BoysAirYeah Yeah YeahsMassive AttackDeerhunterLed ZeppelinJane's AddictionHot ChipGorillazLes Savy FavStephen Malkmus and the JicksBroken BellsKanye WestBjörkThe White StripesYeasayerToro Y MoiSonic YouthThe Black KeysLCD SoundsystemCut CopyPixiesTame ImpalaTV on the RadioBuilt To SpillThe xxMetallicaLittle DragonArcade FireGirlsThe RaconteursLocal NativesYuckThe Smashing PumpkinsA Tribe Called QuestThe Dead WeatherShearwaterJay-ZBand of SkullsDavid BowieThe ClashBeach HouseBeckPink FloydTalking HeadsThievery Corporation- 69 plays
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- Honey Bunny by Girls48 plays
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Photos
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Attending
- Los Angeles, CA, US
- Inglewood, CA, US
- Pasadena, CA, US
- Los Angeles, CA, US
- Hollywood, CA, US
- Los Angeles, CA, US
- West Hollywood, CA, US
- Los Angeles, CA, US
- Indio, CA, US
- Indio, CA, US
- Hollywood, CA, US
- Los Angeles, CA, US
- Hollywood, CA, US
- Hollywood, CA, US
- Los Angeles, CA, US
- Los Angeles, CA, US
- Los Angeles, CA, US
- West Hollywood, CA, US
- Pasadena, CA, US
- Los Angeles, CA, US
- Inglewood, CA, US
- West Hollywood, CA, US
- Hollywood, CA, US
- Inglewood, CA, US
- Indio, CA, US
- Los Angeles, CA, US
- Hollywood, CA, US
- Los Angeles, CA, US
- West Hollywood, CA, US
- West Hollywood, CA, US
- Hollywood, CA, US
- Los Angeles, CA, US
- Los Angeles, CA, US
- Los Angeles, CA, US
- Hollywood, CA, US
- Los Angeles, CA, US
- West Hollywood, CA, US
- Los Angeles, CA, US
- West Hollywood, CA, US
- Los Angeles, CA, US
- Los Angeles, CA, US
- Los Angeles, CA, US
- Hollywood, CA, US
- Los Angeles, CA, US
- Los Angeles, CA, US
- Los Angeles, CA, US
- Los Angeles, CA, US
- Indio, CA, US
- Los Angeles, CA, US
- Los Angeles, CA, US
- Hollywood, CA, US
- West Hollywood, CA, US
- West Hollywood, CA, US
- Los Angeles, CA, US
- Los Angeles, CA, US
- Los Angeles, CA, US
- Hollywood, CA, US
- Los Angeles, CA, US
- Chicago, IL, US
- Los Angeles, CA, US
- Los Angeles, CA, US
- Los Angeles, CA, US
- Indio, CA, US
- San Francisco, CA, US
- West Hollywood, CA, US
- Universal City, CA, US
- Los Angeles, CA, US
- Los Angeles, CA, US
- Los Angeles, CA, US
- West Hollywood, CA, US
- Los Angeles, CA, US
- San Francisco, CA, US
- Indio, CA, US
- Los Angeles, CA, US
- Los Angeles, CA, US
- Los Angeles, CA, US
- Los Angeles, CA, US
- Los Angeles, CA, US
- Los Angeles, CA, US
- Indio, CA, US
- Los Angeles, CA, US
- Los Angeles, CA, US
- Indio, CA, US
- Indio, CA, US
- Los Angeles, CA, US
- Los Angeles, CA, US
- Indio, CA, US
- Indio, CA, US
- Chicago, IL, US
- Chicago, IL, US
- Cincinnati, OH, US
- Noblesville, IN, US
- Philadelphia, PA, US
- Dayton, OH, US
- Chicago, IL, US
